Age-related differences in advertising: Recall and persuasion
نویسندگان
چکیده
منابع مشابه
Advertising: the Persuasion Game
The "Persuasion Game" was originally configured to analyze a firm’s choice of how much vertical product information it would wish to reveal. The equilibrium "unravels" so that a firm wants to reveal its true quality. We extend the persuasion game to bring it squarely into the economics of advertising by first formulating it in the context of first exciting consumer interest into learning more a...
متن کاملAge Differences in Word Recall Predictions
This study examined factors related to word list performance predictions made by younger and older adults. A performance prediction is an estimate made prior to being exposed to the material that is studied for a specific task. The current study examined the age differences in a sample of 59 older adults (M = 76.83 years old, SD = 8.28) and 51 younger adults (M = 21.19 years old, SD = 3.22) on ...
متن کاملAge-related differences in effective neural connectivity during encoding and recall.
Age-related differences in brain activity may reflect local neural changes in the regions involved or they may reflect a more global transformation of brain function. To investigate this issue, we applied structural equation modeling to the results of a positron emission tomography (PET) study in which young and old adults encoded and recalled word pairs. In the young group there was a shift fr...
متن کاملAge-related differences in immediate serial recall: dissociating chunk formation and capacity.
We assessed the contribution of two hypothesized mechanisms to impaired memory performance of older adults in an immediate serial recall task: decreased temporary information storage in a capacity-limited mechanism, such as the focus of attention, and a deficit in binding together different components into cohesive chunks. Using a method in which paired associations between words were taught at...
متن کاملAge-related differences in guessing on free and forced recall tests.
This study examined possible age-related differences in recall, guessing, and metacognition on free recall tests and forced recall tests. Participants studied categorised and unrelated word lists and were asked to recall the items under one of the following test conditions: standard free recall, free recall with a penalty for guessing, free recall with no penalty for guessing, or forced recall....
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Targeting, Measurement and Analysis for Marketing
سال: 2004
ISSN: 1479-1862
DOI: 10.1057/palgrave.jt.5740128